80+
Core collective's Years Expertise
500+
Projects Delivered
60+
Disciplines Unified


Purplefig Design
Purplefig Design is a Bangalore-based studio specialising in conceptual design for retail and brand experiences, with expertise spanning fashion and jewellery retail, spatial experience, lighting design, product presentation and associated areas.
Founded by Balaji Natarajan, Purplefig brings 30+ years of professional and entrepreneurial experience to the field of retail experience design. Its client portfolio includes leading brands such as Tanishq, Tanishq US, Taneira and Origem by Goldiam International.
The studio’s approach brings together brand thinking, spatial design, lighting and product presentation with sustainability and many a times cultural ethos at its core, to create distinctive retail environments that translate brand intent into compelling physical experiences.
Our Story
We turn retail ideas into realities that perform. For over two decades, Hammer & Nail has created retail environments where brands come alive and customers connect. We bring together design thinking, technical expertise and precision execution to deliver spaces that are distinctive, functional and commercially effective.rom concept to shopfitting to final installation, we take ownership of every detail, building lasting value for the brands we work with.
What We Stand For
Adaptive Innovation
Evolving with retail, technology and consumer behaviour.
Unwavering Commitment
Taking ownership from idea to execution.
Absolute Integrity
Building lasting relationships through transparency and trust.
Institutional Excellence
Combining experience, expertise and proven processes.
Quality Without Compromise
Obsessing over every detail, finish and interface.
Inclusive Diversity
Bringing different perspectives together to create better outcomes.
Sustainable Impact
Creating responsibly, with people and planet in mind.
The Core Collective
Abhikrama Design
INCORPORATED in 2002 by NIYATI JAGIRDAR and PRADNYESH CHAVAN, ABHIKRAMA is the company acknowledged as one of the excellent company for its work in the domain of Spatial Design and Architecture. Known for its creative and contemporary designs ABHIKRAMA is driven by the pursuit of excellence and quality.
We strongly believe that surrounding spaces directly influence the quality of one's lives living there - whether in the workplace, at home, or the public spaces in between. That's why we find inspiration in everyday events ordinary things, and chance encounters.
Design of blueprints on paper by Niyati is proficiently transformed into numerous turn-key projects with a dedicated team of professionals and design experts ensuring visually mesmerizing masterpiece structure. Our highly skilled team believes in a correlational environment aiming to create a benchmark form that goes hand-in-hand with society's changing life pattern.
With a total of over 500+ projects, Abhikrama specializes in the design of corporate offices, restaurants, hotels, and spa and the restoration of public buildings. We delivered numerous turnkey projects of labels like Mcdonals, Uni Lever, Godrej, Transunion Cibil, Watson Wyatt Wordlwide, Shaze, Barista, Reliance, Shopper Stop, Samsonite, Bilt, Canon, Bajaj Motorcycle, and more.




Strategic Alignment
Spatial Design
Material & Fabrication
Integrated Execution
Resolving the core experience before any drawing begins, ensuring every element serves the brand's promise.
Translating strategic clarity into products & services placements and presentation, architectural rigor, defining flow, form, and function with precision.
Bringing the unified vision to life with seamless project management and meticulous on-site delivery.
Crafting tactile brand expression through curated materials, custom joinery, and innovative lighting solutions.








Every colour. every texture, every surface, every joint, every lumen is resolved as a singular brand expression. Our focus on macro detail ensures material choices and lighting depth contribute to spatial cohesion.
This integrated approach eliminates structural conflicts, allowing for execution that truly reflects the pre-design alignment and architectural rigor.


Please submit your Retail experience brief to begin a dialogue on integrated spatial transformation.

